Sense of adventure in the brain

Now let’s talk science. Did you know that a human’s sense of adventure lies somewhere in the primitive area of the brain called Ventral Striatum? Yes that’s right. As complex as it may sound, it is pretty simple in nature.

What it really does is the fact that this part is responsible for the brain’s processing system. It is actually activated when people choose an unfamiliar item over the familiar ones, thus the adventure begins.

But then, this fact could be exploited by marketing departments of certain food products. For example, if you are used to buying a certain protein bar and you saw that they repacked and said that there are more nutrients added and the price is different but you just have to add a couple of bucks. You get to try out the new one. But, you may end up buying an “old wine in a new skin”. That’s how they can exploit the human brain.

Either way, adventure begins in your brain.